You’ve done the right thing—or what you thought was the right thing—and hired an executive assistant. Your intention in hiring an EA was to create more time and support the growth of your business. Yet nothing has changed. You’re still feeling overwhelmed and don’t have the capacity you expected.
Enter underutilization, a common issue among leaders who hire executive assistants.
Underutilization can be difficult to recognize because it’s largely invisible. Your EA is present, responsive, and doing the work assigned, even if they’re remote. From the outside, everything appears to be working. But underutilization of an executive assistant is not an assistant performance issue; it’s a leadership issue.









