We all want to make ourselves stand out in our industry. Clients now have the Internet at their tips and have an array of other businesses to choose from, so you will need to go the extra mile to make your company stand out among the others in your field. One way to stand out in a crowd is to take the time to do little things that make a big impression. Below are some ways that you can look good in the eyes of your clients and potential clients.
Send handwritten notes to your clients and potential clients.
Email and texting are quick and easy ways to communicate messages. However, many people are now flooded with both forms of communication. They receive a slew of email and as a result, your message can easily become lost in the crowd. One way to stand out is to send handwritten notes. You can send a thank you note to clients or to prospects after meeting them at networking events.
Send new client welcome gifts to your new clients.
Sending a gift to a new client to welcome them to your new working relationship can make a great first impression. They will be surprised because they weren’t expecting it and will appreciate you providing this gesture. Be sure to send it within one week of onboarding them.
Send surprise notes and gifts to clients.
Add birthday, anniversary and “just because” gifts and notes to the list as well. Always be ready to show your appreciation to your clients and your team in this manner. Send a note just to say thank you. Also, be sure and have custom branded note cards created for your company for a professional touch.
You may be thinking, “All of this sounds great, but how will I find the time to do it?” This is where an executive virtual assistant can be a big help. She can be the person responsible for sending the new client welcome gifts and for researching, purchasing and sending the birthday, anniversary gifts, etc. Your virtual assistant can also take care of the handwritten notes – you can dictate to her the message that you would like to be written.
So, make your company stand out from the crowd by taking the time to add personal notes and gifts to your customer care plan. You only have one opportunity to make a great first impression, so make the most of it.
